The only way to grow your business in a digital world is to make a human connection

The only way to grow your business in a digital world is to make a human connection

When you’re a digital innovator pushing technical boundaries, it’s H-A-R-D.

You’re tackling the big challenges of our time with creative solutions, but we all know a culture can’t transform overnight.

You might come up against confusion — resistance, even. But that’s nothing a little conversion copy can’t clear up…

There’s a greater need than ever for your solution

You go through a lot of *stuff* as a pioneer. Don’t you? When you’re doing something special…

Trying to explain a solution that’s never been seen before or that shakes things up — now that’s demanding.

Conversion copy is designed to gently nudge and bump your reader over any IF?s and BUT!s before resting them down, delighted by their discovery, at the point of sale. The best bit is, it’s informed by the decisions your own customers make online​​​​​​​.

Because copy moves people.

It affects purchase decision.

By the end of the conversion copywriting process, the most natural reaction in the world is for your reader to Click > That > Button. To sign up. Opt-in. Give you a thumbs up or pass on a referral.


  • more leads
  • increased revenue, or
  • a better return on your investment

Inspire the digital transformation of tomorrow

Using carefully-constructed sales copy, you can show your reader what it looks like inside your world; how you work and how you perform. (Even if that seems a little different to anything they’ve known before.)

*WOW* people!

​​​​​​​​​​​​​​Help your customer fulfil their potential.

And in turn, you fulfil yours.

Copy I wrote for one of the biggest companies in animal health took their online readership from a few hundred people per month to well over 10,000 in just 1 quarter (and won an award).

A first-class example of understanding your audience and delivering the goods, time after time. Captivating copy. Solid gold! — Cambridge Digital Awards

Hire me for your next copywriting project


Or try a copywriting trial

Since you’re still reading it’s likely we’re a good fit, but I’m happy to confirm it: ​​​​​​​Hire me for a day
(If it turns out we’re not? – hey, no hard feelings!)

Meet Natalie Smithson

Natalie Smithson


Natalie supports digital disruptors who want to change the game. Not just as a gimmick, but to resonate with audiences hungry for continuous digital innovation.

Find out what drives her

“Natalie’s methods are in-depth. She worked to uncover my motivations and I gained insight into how I work and think. Feedback she received from my clients was illuminating. I felt Natalie understood me, my business and my clients, which results in great new copy that exceeds expectation.” – Jonny Ambrose, Visual Artist

Ask Natalie to help convert more customers