Every now and then, you watch an animated film and can barely concentrate on the story. I know that voice. Suddenly, one eye is on the film and the other on IMDB (in my case, identifying Brenda Blethyn and Jim Broadbent in the joyful tale of Ethel & Ernest). Ah! Of course! Two distinguished voices I’d recognise anywhere.
Can the same be said of your brand voice?
For it to make an impact, first, understand how you measure up against the competition.
It’s not unusual to feel like a rabbit trapped in headlights when it comes to writing about your business.
What if you get something wrong?
What if you make a mistake?
Truth is, there is no right or wrong. It’s your business and your vision, so how you talk about it is up to you. If your home page is stuck in a rut or you’ve yet to find a successful approach to content marketing, make a change. There’s no-one to stop you but you.
It’s amazing what you can learn about someone from one brief encounter, isn’t it?
I recently wrote a blog post about dogs and scent, which taught me our four-legged friends are expert in this. They have 220 million olfactory receptors to process smell. They can tell if another dog is the pack leader just from sniffing their urine on a lamppost. It tells them the dog’s age, gender and what they had for dinner.
Unfortunately, we lowly humans only have 5 million receptors for smell.
So we judge one another in other ways.
If you run your own business, the words you use to talk about it give you away. And trying to wee higher up the lamppost doesn’t establish you as a leader. << Tweet this!
Drawing in readers to your blog is a (massive) hurdle in itself, so the last thing you want is for content to fall flat on its face. Regardless of how well you do or don’t write, there are a few things you can do to improve a post.
If a reader has arrived, ready to be enlightened; have them take a seat. You’ll need to serve up something they can digest quickly and easily. Otherwise, words simply get in the way of your message.