I like projects that make my head hurt.
It’s a big deal when you have to choose a copywriter. You know what you want to say but you need the right person to help get it out. And every writer’s different.
Me? I like to get to the bottom of stuff.
I like to dig deep.
If you work with emotional complexities or with digital developments that twist our communal melon, that’s my kinda thing.
Maybe you’re creative or a bit left of centre? Right up my street!
Projects that make us a little bit uncomfortable – morbid, even – they’re irresistible. Like working out what happens to our digital assets when we die.
That’s my bag.
“Why, sometimes I’ve believed as many as six impossible things before breakfast.” ~ Alice in Wonderland
If you’re curiouser and curiouser about how this copywriting lark works, here’s roughly how it goes:
First, a half hour discovery call so you can tell me about your project. It’s clear early on if we’re on the same wavelength. Yes? Bingo!
I send you a proposal. This sets the scope of the project, so how much I can do in however much time for however much money. We pinpoint your BIG goal and I work backwards to figure out how better copy or content can help with that.
All good? Time to sign a contract. Essentially, this buys you space in my head. For I won’t just be working on your project 9-5 Monday to Friday. Nope. I bear your project wherever I go. You don’t pay for the words I write, you invest in the time it takes to think them through.
We nail it
Whoever it is you’re writing for or about, I research them and get to know their every foible. Then I write for them using words they want to hear. It might take a couple more edits to bring it home, but that’s the process. It’s not short and it’s not cheap, but it works.
CHOOSE a copywriter
Not every copywriting or marketing project is complex. Sometimes you have a brief you want fulfilling. I’m cool with that. Other times, you’re in a jam and just need some hired help.
The thing I love most about my business is you can come to me with just about anything.
SET UP A DISCOVERY CALL
Ps. If you’re in Southam, Leamington, Warwick, Coventry, Daventry or Rugby, we can have some of our meetings in person.
OK, OK. Stratford too. Because I love the damn place.