People tell you all the time what they want from your digital solution. They just don’t always say it out loud.
Instead, they demonstrate it in their behaviour — what they click on, what they sign up for, what they buy (and what they don’t).
If only you could look inside their brain…
Because the decision your customer makes online has EVERYTHING to do with the success of your digital business. Right?
Well, lucky you! I’m the inquisitive copywriter who gets inside your customer’s head. (And not just with a feeble customer survey.)
Copywriters listen and learn
Copywriting isn’t a game of chance. You know that already.
There’s a process for uncovering *THE THING*. You know — the thing. The reason why people choose your solution over any other.
Once that’s revealed, you can use the knowledge to sell only to your strengths.
- Engage more of the right kinds of people
- Prompt an increase in sales
- Keep your customers coming back for more
My copywriting process is all about conversion
That is, turn a Nah… into a Yeah! and a Not today, thanks! into YES.
Step 1: I dig deep into my research
This is the part where I find out what makes your customers tick. I investigate their every foible (and yours). Because if you don’t know who they are and what they want, they go to someone who does.
REVEAL what your customers really think!
Step 2: Things get emotional
When it’s time to write, I create a tangible connection between you and your ideal customer because they must feel that your solution is 100% right for them before they commit.
“You don’t own your brand. A brand isn’t a logo or packaging. It’s a gut feeling. And when two people have the same gut feeling, you have a brand.” ~ Robert Brunner, former Director of Industrial Design at Apple
Step 3: Time to look at how the message performs
Nobody wants a car that isn’t safety tested. Or medicine they’re ‘pretty sure’ won’t kill you. You need to know it works and copywriting is no different. You test and tweak until you get the right result.
nb. The process is non-negotiable. I can’t do my best work for you without research. And you can’t improve your copy without testing how well it works.
No more guesswork
The conversion copywriting process is designed to lead you to the place where your copy is doing exactly what you set out for it to do — bring in more business.
- Use the form below to tell me about your project
- If I can help, we’ll arrange a quick call
- We agree a Statement of Work (payment is upfront) and the process begins